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About Us

The home of the original Southern California "Down Under" Underspin 
Founded in 2012 in San Diego, California

At Coolbaits Lure Co. we continually innovate our product line based on our own experience on the water along with your valued feedback

We are two brothers in San Diego committed to manufacturing great fishing lures for our customers

Our innovative "Down Under" underspin lure boasts several design features that highlight how important it is to actually be an avid fisherman if you hope to make a name in the bait game

  • Available in 6 different sizes (1/8oz - 1oz) &11 fish-catching colors with Coolbaits Trailers and Kickers to match
  • All Coolbaits utilize at least one UV400 Wormkeeper - Larger sizes have 2! This keeps your bait on the hook without ripping or tearing saving you time & money
  • The only underspin lure utilizing dual ball bearing swivels for maximum blade rotation - freefalling through a school of suspended bass, grinding in on boiling fish, or slow-rolling the bottom, these high-quality swivels & nickel-plated blades are always turning 
  • Detailed design down to flared gills, custom paint/lure combos, premium 3D eyeballs, and a natural overall balance makes Coolbaits Lures trick 'em every time
  • Mustad chemically sharpened opti-angle needlepoint Nor-Tempered 2x Hook for lighter weight, more strength, and optimal hook penetration and set

We look forward to seeing what you haul in next time you cast a genuine Coolbaits Lure!

Coolbaits Lures was named one of the Top 10 Best Lures of 2015 by